Japanese Patterns of Design
Hatoba Shoryu works on the crest

Kamon the Avant-garde: Interview with Japanese Family Crest Artisans

Kamon: There’s a thousand-year tradition that the Japanese pass their family crests from generation to generation. The family crest is called “Kamon” in Japanese, which could be seen everywhere in Japan. Kamons are symbols for each family in Japan from general family to the royal family.

“Monsho Uwaeshi” – They are Japanese family crest artisans who are highly experienced in designing a new yet traditional pattern. They are the torchbearers of this beautiful culture to the later generations to come.

Hatoba Shoryu works on the crest
Shoryu works on drawing hollyhock crest with the bamboo made compass

Hatoba Shoryu works on the crest taken from behind

Shoryu works on drawing a crest
Shoryu works on drawing a crest
Inkstone case at Kyogen studio
Inkstone case at the Kyogen design studio

We were truly fortunate to have an opportunity to interview with two Japanese family crest artisans at their studio and they welcomed us warmly.

Their design studio is located in the heart of old Tokyo. A well-decorated old Japanese-style house interior, which they created themselves from buying materials on the internet, makes you feel excited at its design and your back straight at the same time.


Interview with Shoryu Hatoba

Monsho Uwaeshi – The Japanese Family Crest Artisans

Noren (shop curtain) of Kyogen, the family crest design studio Noren (shop curtain) of Kyogen, the family crest design studio

Shoryu Hatoba and Yoji Hatoba, the Japanese family crest artisans work at their studio in Ueno, Tokyo.

Shoryu is the 3rd generation of Monsho Uwaeshi, began his career as a traditional Japanese family crest artisan. His father was the one who developed the framed family crest.

Katabami-mon, wood sorrel crest
Katabami-mon – wood sorrel crest

When he turned to 50, his desire to create something new made him produce “kamon x komon” features the Edo-komon which is a particular dying technique of repeated small pattern.

The Shoryu’s first private exhibition was held at a historical archive in Vienna, Austria. They used to work only on a kimono, but their field is expanding.

History of Monsho Uwaeshi – Kamon

Traditionally, they worked only on kimono to draw the family crest on it. We could say there were two prime times for the kamon tradition and traditional Uwaeshi. One is back in the Sengoku period where Samurai fought for their lives and the family crest they bore on the battlefield were precious next in their lives.

Another one is back in the Edo era, even after Samurai left the battlefield, they still need the family crests for the rituals and events to clarify their lineage. In addition to that, general people began using family crests in this period which, boosted a number of crests exponentially.

The patterns which were loved by court nobles adopted by Samurai to recognize each other on the battlefield.

Its design is unique, sophisticated, and each Kamon has its own meaning based on the bearer’s wish. Thousands of Kamon have been inherited from generation to generation to show the lineage of the family.

Those beautiful patterns have been created by professional designers called “Monsho Uwaeshi”. Their main work was to draw the pattern of the crests on Japanese kimono.

Japanese family crests on the battlefield
Japanese family crests on the battlefield

In the course of time, the Kamon tradition spread among general people and quite a few numbers of humorous crests were created.

However, do we see Japanese people put on kimono as a daily outfit? Not anymore. This answer doesn’t mean the end of this tradition, but does exactly the opposite.

Japanese Family Crest: List of the Lineage Symbols

You think of a willow, even the strongest wind can’t tear them down.

The tradition we see today from the old times has flexible quality without an exception. Contrary to the image of being ‘artisan’, their view of work is wide and flexible.

When it comes to the style of Monsho Uwaeshi, the attitude of working with collaborators is one of the most important keys to keep their tradition alive. They create new designs while they follow the tradition backed by its origins and history. Better than anything, they intrinsically know the beautiful and cool design which can be created only by the experienced ones.

Originally, the Kamon tradition can be traced back to the patterns court nobles used in the Heian period (794-1185). After they were used vigorously on the battlefield by Samurai in need of recognizing from friend and foe, the tradition widespread among general people in the Edo period (1603-1868).

Unlike Samurai liked the simple, clean, and highly visible patterns, general people enjoyed the stylish patterns with a sense of humor. Those demands boosted numbers of unique Kamon in this period and a lot of them were lost in time.

Monkiri – Cutting Out Beautiful Patterns

They throw workshops from time to time to open up the doors for people who have not seen or experienced Japanese family crest. It’s called “Monkiri”, you fold and cut the origami paper in a certain way, open up, and you’ll find the amazing pattern of paper in your hands.

The 4th generation of Uwaeshi, Hatoba Yoji mainly takes care of the workshop of Monkiri. The pattern people originally used was family crest and the more you practice on them, you could create more elaborate and beautiful pattern.

They found out this game in the search to find a way to spread this tradition. It’s quite a coincidence that turned out it dealt with Japanese family crest patterns originally.

Yoji Hatoba, the 4th generation of Uwaeshi
Yoji Hatoba, the 4th generation of Uwaeshi

Everybody in the workshop turns out to be marveled at what they have just created. Nobody couldn’t imagine a little folding and cutting would create those beautiful patterns with their own hands. (Yoji Hatoba)

It used to be taught in schools and every girl knew how to cut them out and learned the beautiful patterns naturally.

Once they were asked to teach foreign exchange students about the history of Japanese family crest at Waseda University and they found them interesting.

They introduce Monkiri to people around the world, hoping it would let them have interests in the kamon and that would make a great start. In addition to that, this pattern-cutting game is a great way to have the time to concentrate and release just like one of the effective meditation methods for your mind.

Oh, by the way, have you checked their website? If not, we suggest you do so now. You wonder who created this cool website for them? Yoji did himself and after that, a lot of clients were coming in and still, they are. From the design of their website, you can imagine what you can expect, can’t you?


Japanese Design Ideology and Design Process – Kamon

The kamon booklet that the master of Shoryu's father created
The kamon booklet that the master of Shoryu’s father created

Japanese family crest has its own spot on the various crest designs. Compare to the western coat of arms, it stands out for its simplicity and high visibility.

This different design comes from different patterns of thoughts.

Shoryu explains the differences between them with the example of fountain patterns. You see western fountains designed to spout into the air while traditional Japanese style fountain designed to flow water downward as a natural river flows that way.

We could say western sentiment for nature is to take control and conform to them while Japanese way of thinking nature is to nestle close always with a feeling of awe and respect knowing it could threaten their lives as a natural disaster. (Shoryu Hatoba)

The natural features and climate cultivate the particular sets of thoughts and culture, the ideas of Shinto are exactly based on them.

The different approach can be seen in screenwriting, too, as western play attempts to explain everything in words while the Japanese one uses lesser words and leaves a lot to the viewer’s imagination. (Shoryu Hatoba)

The beautiful design itself has its value and the fact they have a long history underneath make it even more valuable.

Shinto Beliefs: 5 Core Values of Japanese Indigenous Religion

Kamon sample book with wheels
The sample book that Shoryu Hatoba’s grandfather used
Kamon sample book
The Kamon sample book that Shoryu’s grandfather used

What Makes Their Design Outstanding?

Examples of how to design a kamon in various patterns
Examples of how to design a kamon in various patterns

The Japanese family crest patterns can be described in a word – an arc.

Just like we find the pattern created based on the golden ratio, Japanese family crest patterns impress us with the unique and sophisticated arcs.

How to Draw Kamon
The instructions how to divide a circle in various ways in “Heian Monkan”.

The Design Process

As we have seen the characteristics of the Japanese family crest, the design concept is to eliminate lines and patterns thoroughly and leaves only the ones which have a meaning.

The chosen lines are truly simple, but that doesn’t mean they are primitive. They are exquisite and produce highly sophisticated patterns.

We can explain why the tradition flourished in the Edo period since they are easy to identify. For those who run the business, the logo is very important for customers to recognize even they don’t read the words.

The technology brought a new inspiration.

They create new patterns with old and new tools. The traditional bamboo compass and Illustrator on Mac ensure their design to be beautiful, innovative, and cool. Ever since they adopted Illustrator as their design tool, it’s been a great tool to stimulate their minds and create brand-new patterns.


Shoryu came up with the new, original method since he couldn’t draw the Bézier Curve himself.
He had no problem to adapt himself with Illustrator since he’s used to drawing designs with arcs by freehand.

He creates new designs with them and the mandala created by arcs, any lines, and patterns which don’t have existing value is strictly eliminated.

Kamon data of 鯉水 - Koimizu - Carp with Water
Kamon data of 鯉水 – Koimizu – Carp with Water
Kamon data, Gundam
The Gundam drawn with arcs on Illustrator

Not all traditions can survive in the course of time, but always innovative artists find their way to keep their works alive. Their canvas is not only on the kimono, but anything you can think of putting the crest on.

We truly believe the living tradition is innovation.

The Kamon is the excellent crest which tells its attribute clearly on any medium so that it can be on a bag, tableware, tiles, doormat, tapestry… Anything you can think of. By creating new kamons and putting them on the new medium, this tradition lives on.

Just like the western coat of arms has multiplied its numbers according to the change of interests, trend, and fashion, Japanese family crests have grown its numbers and found its new medium.

Where You See Kamon Today

So where can we see real kamons today? Except for the chances we go to say special Japanese occasions such as a wedding party or a funeral, we don’t have a chance to see the kamons on kimono. But kimono is not the only medium we can see the kamons as we’ve seen.

In town, you can find various kamons at the shrines and temples, old shops and stores which, at least lasted some decades or even some hundreds of years.

Nowadays, the place you can spot the kamons the most is a graveyard. It is like a trade fair of the kamons and you’ll be amazed at their varieties.

The Kamons in the Graveyard

So-called the kamon culture on the kimono is dying down due to the abolition of the family system and the encouragement of western-style outfit, however, which opened up the new opportunities and fields to put the kamons on.

You take a look at each Kamon pattern and you find each meaning, fun facts or history. They can take you the journey back to old times with family lineage.

Collaboration Is the Key – Go with the Flow

Kamon weather forecast
“QM weather. ” The Kamon weather forecasting device, probability? Don’t rely on it too much!

Collaboration opened up the new doors.

Ever since they were asked to create a logo for the company, their field of work is broadening.

Their list of collaborators are expanding in numbers and in varieties. For example, their huge work completed with 13,200 rivets brought them a new collaborator, FURLA, the Italian luxury company which is famous for their bag lines. They are flexible to work with any maker or individuals to satisfy their needs and wants in the design.

The future of the Kamon lies exactly in that, collaboration.

Kyogen’s Works

Gassai-bukuro, Small purse with Crystal Kamon
Gassai-bukuro, Small purse with Crystal Kamon
FURLA, HATOBA bag collection
FURLA x HATOBA bag collection

Clearly, the excellent and avant-garde Kamon artisans were someone who was willing to try new ideas to satisfy customers. Perhaps, the tradition lives, not to limit or restrict anything, but to enrich our lives.

Monbyobu, Japanese family crests folding screen
Monbyobu, Japanese family crests folding screen

Numerous designers have worked with them because they thought design/pattern they create can bring something new or valuable to their product. Not a few individuals asked them to create the new family crest to start their own crest history.

The Lineage Starts with You – Kamon

You don’t have Japanese blood so you can’t have the Kamon? That’s wrong. You can start your family crest history with a newly designed Kamon by you.

They are willing to work with you to have your own family crest based on your preferences like you want to use a bird pattern to express liberty or some traditional pattern to create your own one.

A Glass with moons
“家月 – Kamoon” The glass with the moon patterns which shoes the waxing and the waning of the moon

These sophisticated patterns with historic weight have endless possibilities to enrich your life. Let’s see what the powerful energy of the Kamon can add to our lives!

The Japanese Family Crest Artisans, Shoryu and Yoji Hatoba at their design studio in Ueno, Tokyo
The Japanese Family Crest Artisans, Shoryu and Yoji Hatoba at their design studio in Ueno, Tokyo

紋章上繪 Kyogen

Related Articles – Kamon

Japanese Family Crest: List of the Lineage Symbols
Shinto Beliefs: 5 Core Values of Japanese Indigenous Religion
Japanese Patterns: Traditional Motifs and Designs

Special Thanks

  • 波戸場承龍・耀次 (Shoryu + Yoji Hatoba)
  • Michio Asano (AZOTH branch)

Hiroko Matsuyama


  • Hello! I am a 4th grade teacher in an American school. We have been learning about Japan and “Kamon” is one of the topics I usually like to cover. I was wondering if this year we could have a tour to a place where students could get a hands on experience on the subject. If you could suggest a place that I could bring my 23 students that will be much appreciated.

    Thank you!

  • Hello there.

    I would like to also make a family crest, this is extremely important as it’s my fathers birthday and I have jewelers in dubai who work with Tiffany and co.

    Sadly my imagination is very limited but I have ideas which with some help and revisions I’m sure something beautiful can be made.

    I would like to reach out. I’m very eager please get in touch with me as soon as you can.

    My email is Jenkie.Samuray@gmail.com

  • Good day.
    I am passionate about Japanese culture.
    I would like to have my own family coat of arms designed. I wanted to ask how expensive it is to have a coat of arms designed for you.
    An approximate statement would suffice for me

  • Hello! I’m not Japanese, and I want a crest. If I use a crest previously known, do people personally weave crests on kimonos or things? Or do they only weave known crests? My question is basically: “Do crests have to be an official historic crest to be eligible for things like putting them on your kimono.”

    • Hi Zoe,

      Thanks for the comment! So you’d like to have a crest of your own. The Japanese family crest weaved on a kimono is usually a historic one. It is to show which family you belong to. But if your question is you’ll have your own family crest starting from you and wonder whether you can put that on a kimono, that would be totally fine. A family (clan) starts at some point and they inherit the family crest from the ancestor or they can choose/create any crest if you desire. So, the one you choose can be on your kimono as your family crest. Does this answer your question? If not, feel free to write us back.

      Hope it helps!


      • Ola, gostaria de saber se tem mais algum kamon usado pelo clã Suzuki, ou eles só usavam o daki ine

        • Ola Leonardo,

          The family name Suzuki has many family crests attached to it depending on each different origin and location.
          And one of them has the Daki-ine (Embracing ear of rice) for sure. I hope it helps.

          Have a wonderful week!


  • Hi!

    My name is Valentin. I do not have a Japanese lineage but I have will have my wedding soon and start my own family. I want the creation of my own family crest then and engrave it into our wedding bands and engagement ring for my wife.

    Is there some kind of price list for the creation of family crest? I reached out to kyo-gen on the 6th of dec. 2018 without any response until now. Can you help me out here?

    Best Regards


      • Oh wow, that’s good!:) Glad they wrote you back. We hope you will receive the newly created best family crest ever for your new family!



    • Hi Valentin,

      Thanks for reaching out to us and congratulations on your marriage!
      We’ve written to kyo-gen about you and we’re waiting for them to respond.
      You might hear from them back or in case we hear from them, we would write to you then.



  • Hi!

    My name is Azhar. I do not have a Japanese lineage but I have just started my own family. Who can I contact to create my family Kamon? I will be going down to Tokyo on 25 Feb and would appreciate if I can find someone who can design a kamon for my family.

    Thank you and appreciate it so much.


    • Hi Azhar!

      Congratulations on starting your own family! We know exactly the right persons you want to contact for your wish.

      You can definitely create your own kamon for your family based on the families’ history and values.
      Such innovative work can be done with Japanese family crest artisans, Shoryu Hatoba and Yoji Hatoba (Kyogen Inc.), who work not only on traditional kimono, but also on many products with creative kamons (yes, they make new kamons).
      You can check out their website and contact them via email: info@kyo-gen.com.

      Also, you can check out our interview with them from here, which shows their philosophy and innovative works.

      You may want to write them ahead of your trip to Tokyo that you want to create your new kamon based on the values you want to put into the kamon.
      Your parents’ family history might help to deepen the concept, the value you want to create with your new one.

      Please let us know how it goes with your project!

      Fond regards,


      • Hello Hiroko-San,

        Thank you for your reply.

        I have written to them and awaiting for their reply. Hopefully they will reply before I fly over. Will keep you updated.


  • Hello! 🙂

    My name is Michael. I am a graphic designer from Los Angeles.
    Great website. So much interesting information about the Kamon.

    Can you recommend a book or any available tutorials that shows how one can create a Kamon?

    Thank you very much for your time.

  • Hi there!

    I really love the rich background meanings embedded in and expressed by a kamon. But I’m not Japanese. Is there any artist I can reach to commission a personal crest under the philosophy of kamon?

  • Hello! I am very excited to delve further into the Kamon. My great grandparents were The Kuwata and my great grandmother’s maiden name was Yoneda. I will definitely be in touch about researching the Kamon for either family.

    • Hi Gwen,

      Thanks for the comment! So you’d like to delve into the kamon both from your paternal and maternal line (Kuwata and Yoneda families).
      We can help you dig into it through our service if you wish. https://www.patternz.jp/product/kamon-consulting/
      Having information on each family domicile and any other information related to the family would help.

      Look forward to hearing from you soon!


  • Mi apellido materno es Iwashita .Mi abuelo nacio en Kagoshima en Beppu Eicho.El mon es el Ivy cual seria su historia?.Gracias

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