Japanese Patterns of Design
Sailor Fighter Fuchico on the edge of the cold brew coffee

Fuchico on the Cup: Humorous Tiny Toy from Japan

Sailor Fighter Fuchico on the edge of the cold brew coffee
Sailor Fighter Fuchico on the edge of the cold brew coffee

Fuchico, the Tiny Toy Can Make Your Desk the Wonderland

Fuchico on the Edge – You may have seen a picture of teeny tiny girl figure in blue uniform with a cup or any edge she can hang onto. Koppu no Fuchiko-san (Fuchico on the Edge of a Cup) is a humorous tiny toy which can spice up your moment. It is amazing how tiny it is, yet the effect is HUGE.

Phenomenal Tiny Girl

Since their initial release in 2012, Fuchico (Fuchiko) has been collected by millions, quickly growing to become one of the most popular and collectible figures in Japan, not to mention an internet phenomenon.

Created by the manga artist Katsuki Tanaka in collaboration with the toy maker Kitan Club .

Kitan Club Fuchico on the Cup 5 Set
Get your Fuchiko (7 figures included) on Amazon!: Kitan Club Fuchico on the Cup 5 Set

How Fuchico was born

Fuchico girl in autumn
Fuchico girl in autumn

Back in the budding period of ‘Facebook’, a lot of users began flooding Facebook with food pictures.

Tanaka Katsuki thought “Just food pictures? Hmm, how can we make it more exciting?” That’s the moment Fuchico was born.

Fuchi-ko pink Fuchi-ko cup ramen cup
Get your pink Fuchico on Kappura on Amazon: Fuchi-ko pink Fuchi-ko cup ramen cup

The collaborator KITAN CLUB has only 12 employees and they make only what they think is interesting.

They hold a monthly meeting with all the members, sharing where their interests were at the time freely and not a few new product have been born from it.

Fuchi-ko edge of the cup Halloween Fuchi-ko witch red capsule toy
Get your witch Fuchico on Amazon! : Fuchi-ko edge of the cup Halloween Fuchi-ko witch red capsule toy

Why She Became this Popular

KITAN CLUB didn’t give her much detailed profile.

They thought that not giving many details would set the user’s imagination run wild and they can relate themselves to Fuchico freely to each individual situation.

 Cup of Fuchi-ko and HELLO KITTY figure mascot BOX
Get your Fuchiko and Hello Kitty on Amazon!: Cup of Fuchi-ko and HELLO KITTY figure mascot BOX

 

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SNS as the Best Marketing Tool – Fuchico

Thailand Toy expo 2019 central world Bangkok Thailand - Koppu no Fuchico, Girl Gachapon. Full collection
Thailand Toy expo 2019 central world Bangkok Thailand – Koppu no Fuchico, Girl Gachapon. Full collection

People who bought Fuchico took a picture and posted on twitter, Facebook and its popularity spread.

It went viral now it is sold over 8 million in total.  KITAN CLUB produces 5 new products each month, but they have no big budget to market their products.

Fuchi-ko edge of the cup SUMMER Again Blue one-piece dress capsule toy
Get your Fuchico with the wind on Amazon!: Fuchi-ko edge of the cup SUMMER Again Blue one-piece dress capsule toy

Users are definitely PR persons so that they keep in mind to produce products, which can go viral on SNS.

Something catchy, something people want to take a picture of it and post them on a social network.

What makes it delightful to have her on the edge of a cup, it’s the unexpected way she hangs out on the edge of a cup, reminding us not to take things too seriously.

Since she doesn’t show any emotion, we can project any feelings for her.  Her cool attitude and her unapologetic resting poses that put us at ease.

Fuchi-ko edge of the cup Halloween Fuchi-ko spook white capsule toy
Get your spooky Fuchico on Amazon!: Fuchi-ko edge of the cup Halloween Fuchi-ko spook white capsule toy

People in Japan say they love the adorable way she looks and her funny poses; that she heals their fatigue and soothes them.

They know how little things can change the mood and add immensely to daily life.

She has a lot of different attires, this one right below is so cute and reminds us to take a break, even to take days off and go to Onsen (Hot spring)! Hurry Onsen!

Fuchi-ko single item of Fuchi-ko figure mascot hot spring version footbath cup
Get your Ashiyu Fuchico on Amazon!: Fuchi-ko single item of Fuchi-ko figure mascot hot spring version footbath cup

Reference

累計650万個を突破!「コップのフチ子」大ヒットの謎に迫る (Woman Insight)

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